Want to learn how to dogfood?
Want to learn how to dogfood?
For your startup, a trusted, experienced Product advisor can
be the difference between success and failure.
The early-stage startups I advise benefit from the experience and support I provide to larger startups and scaleups as part of my consulting work. With that said, the needs of early-stage startups tend to be different to those of more established players and require more nuanced, foundational support.
Broadly speaking, you can see me as a practical general advisor with domain-specific support around Product, raising investment, and growing your team.
In addition to some of the consulting criteria I follow, a good advising
fit has a couple of additional characteristics which are worth specifically highlighting.
In conjunction with some of the consulting criteria I follow, a good advising
fit has a couple of additional characteristics which are.
Note: Exact arrangements are documented and finalised in the advisory relationship agreement
For more on startup advisory relationships, best-practices, and compensation
guidance, below you can find some very useful articles and videos from the likes
of famed Angel investor Jason Calacanis, prestigious accelerator Y-Combinator,
and equity specialists Carta.
If you’d like to chat with me about your startup and what I can do to help you just send me a quick message. I’d be delighted to chat with you to see how I can help and if there’s a good fit.
Anywhere between 6 – 24 months. The period of time is important because building great startups takes time. An advisor cannot get you from where you are to where you want to be in a month, a quarter, or likely even a half-year. It will take time to help you evolve from idea, to product / market fit, to raising, to scale, growth, and beyond.
From time to time I may decide to invest in the company. When I really believe in the founding team of a company I will seek to invest when they are looking to raise their next round. Accepting investment from someone who is already advising your company sends a very positive message to the market that yours is a company which is believed in by someone with a lot of experience, has access to all the data and workings of the company, and knows the founders and team very well.
Investors want to be pitched to by founders, not advisors. With that said, I can and will advise and support you on your fundraising journey, including pitch coaching and deck reviews. Needless to say, with your consent, I will also look make introductions to investors who will likely be interested in your startup.
I don’t typically take seats on the company’s board of directors, however, after a period of time of getting to know one another through the advisory relationship, if this is something you need (and we both believe I would be a good fit for this position) this is something we can discuss as an option.
This is a good thing! This is a sign your startup has progressed to a point whereby your needs have changed and what got you to where you are now won’t necessarily get you to the next stage.
The world of startups is ever-changing. If at any point one or both of us feel like the partnership is not longer working we can wind down the working relationship. You should have the right to replace any advisor who is no longer appropriate for your company.
Taking on any advisor to your startup should not be something you should rush into. Take your time. I for one will only work with founders and businesses who are ready and able for my support. If you’re still unsure just reach out to me and we will both be able to quickly identify if there’s a good fit there or not.